The Institute
Who teaches
The modules are run by people who do that work every day inside the company that founded the Institute. They are not career teachers, and we do not write that as a nuance: it is the decision this project rests on and at the same time its most serious risk, and what we do to keep it under control is written out below.
On this page
This page lists roles, not names. In the documents we hand to whoever brings a group — the quotation, the contract and the final report — the person responsible is named in full, because there it is needed. On a public page a name adds nothing that a role and a contact that answers do not already give.
Who runs what
| Area | Roles that carry it | What they actually do, every day |
|---|---|---|
| Acquisition, channels, data | Head of advertising platforms and channels · head of growth and measurement · growth engineer · platform operations specialist | They run campaigns and measurement with real clients and real budgets, in retail and in luxury |
| AI applied to processes | Agent builder · digital automation specialist in the internal lab · head of product and innovation | They build agents and automations and put them into production, not into a teaching lab. It is the least copyable competence the Institute has |
| Product design and design systems | Head of product design · design engineer working on interfaces, product video and creative production | They design and maintain design systems used in products that are on the market |
| Strategy, clients, positioning | Digital strategist · head of client relations · strategy and relationships | They work with retail and high-end clients, where price is a decision and not a list |
| Product and project tutoring | Head of product · product engineer · technical and product direction | They follow the commissioned project on the extended program, with weekly reviews |
| Company finance and public funding | Public funding specialist · head of finance · management control | It is the part almost nobody teaches a beginner: where the money is, on what terms, and what taking it implies |
| Legal limits, data, AI Act | Legal direction · the team that drafts the impact report | They handle the frame inside which the two things above can be done, which is subject matter and not paperwork |
| Production and logistics | The group's production and logistics plant, at Nola | It is a visit, not a class: an order is followed from arrival to dispatch |
| Materials and production processes | External teacher under contract, with an internal person alongside | We write it because it is true: this competence is not in-house, and a module run by someone who does not have it would be worse than a module bought outside |
The academic lead
Each track has one academic lead, one only. They own the syllabus, test the modules before they reach the room, sign the certificates and answer for quality. This is not a scheduling coordinator: it is the person the institution bringing the group holds to account, and who it is is known from day one.
→ Write to programas@istitutobelmonte.com, answer within two working days.
How we prepare the people who teach
Knowing how to do something and knowing how to teach it are two trades. People who do it very well often teach it worse, because they have forgotten what not knowing feels like. We say so rather than dodging it, and we deal with it with five things that can be checked.
One teaching sheet per module, written beforehand. Objective in one line, deliverable, sequence with the minutes, materials, the three questions participants will ask, the two points where they get stuck. Someone inexperienced with a tight sheet gets through it; someone excellent with a blank page does not.
A dry run, recorded, before the first class. The module is run in front of five colleagues playing participants whose job is not to understand. It is reviewed together and the sheet is rewritten.
External train-the-trainer work, short, on active methods. How to ask a question that is not rhetorical, how to handle silence, how to correct in public without humiliating, how to keep time. [external provider: to be selected]
Two people in the room for the first two intakes. The one who brings the content and the one who holds the group, taking turns. It costs twice as much in person-days and it is budgeted.
One measurement at the close of each module, with a declared threshold. Three questions to participants, always the same ones, plus the academic lead's observation. Below the threshold the module is rewritten and the teacher repeats the dry run. The threshold is set on the first intake and from then on it is the point of comparison.
Why there are no photographs
We publish roles and not portraits. A face on a page like this one counts as evidence only if it is the real photograph of whoever is going to walk into the room, and those photographs do not exist yet. The day they do, they will be here. In the meantime we prefer a page with no images to a page with images that do not tell the truth.
→ The method · The certificate, shown · Locations · The programs
This program does not lead to any qualification with legal validity. Istituto Belmonte is a private training institute. Its programs do not confer qualifications with legal validity in Italy or in any other country and carry no academic credits. A certificate of attendance stating hours and content is issued at the end.